Manufacturer: South-Western College Pub Availability: Usually ships in 24 hours List Price:$131.95 Our Price:$122.00 Authors: William G. Zikmund Barry J. Babin Description:

Shorter than Exploring Marketing Research, it nevertheless presents a lively picture of contemporary marketing research. Its emphasis on practical applications gives business and marketing students a basic understanding of the scope of marketing research.

The result is not a dry, technical and analytical treatment of advanced data analysis or statistical techniques but an accurate presentation of the "big picture" of marketing research as a dynamic, creative and enjoyable pursuit.



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